I was caught by this *interesting* juxtaposition in the latest copy of SELF Magazine. On the right: Losing Weight All Over. On the left: Dreyer’s Slow Churned Ice Cream Ad.
Is this motivation or cruelty? You decide!
Moms are oftentimes the “unsung” heroes in families around the world. Moms are the ones keeping everyone fed, functioning and meeting appropriate milestones, and doing it with fewer resources these days. That’s why I share these cool programs with everyone!
FREE MONEY
Diaper giant HUGGIES launched the MomInspired Grant Program to support potential MOMtrepreneurs. They are awarding up to $15,000 to women with business ideas aimed at improving the lives of all moms. For more details visit www.huggiesmominspired.com.
To help develop winning ideas, Maria Bailey, CEO of BSM Media, www.bsmmedia.com and author of “Marketing to Moms,” had some interesting research about Moms. She found that Moms around the world share the same 5 core values:
1) Child enrichment
2) Health and safety of her family
3) Value
4) Time management
5) Simplying life.
Bailey states that “brand messages should connect the benefits or features of your product to at least one of these core values in order to create relevance and value.”
Good luck to all MOMtrepreneurs!
FREE SHOUT-OUTS
You can now give Mom a free multimedia shout-out and tribute on HALLMARK’s Facebook page that is viewed by nearly 69,000 fans!
Just go to the “Meet My Mom” tab on the Hallmark Facebook page and upload your photos, text and videos for the Moms in your life. What’s neat is that many of these tributes are coming from soldiers overseas in Iraq and Afghanistan. http://www.facebook.com/hallmarkchannel?ref=ts
FREE CARE PACKAGES
If you know a Mom or any other courageous and beautiful servicewoman deployed overseas, send her a free care package via StyleSynch.com’s Operation Courage is Beautiful program. It’s not just what a soldier can do for you, but what you can do for our soldiers! Return the favor!
Operation Courage is Beautiful’s mission is to bring a little joy and that feminine side to the service lives of our military women who are deployed to places like Iraq and Afghanistan. We are 100% volunteer, donation and grant-based. http://OperationCourage.org
Have a wonderful Mother’s Day Weekend!
****
Send Mom an instant StyleSynch Gift Certificate!
Let her choose and pamper herself with a little style and bling without the guilt! StyleSynch offers practical yet chic items that will allow Mom to organize, cheer up and prolong the life of her electronics! http://StyleSynch.com
And make sure you tell her the secret promo code “IamMom” to get 10% off her order!
